As Lieutenant Governor Marketing for 2008-2009, I am excited about the many Positive Marketing Opportunities that we will share together over this Toastmaster year and about the Exceptional Marketing Results that we will achieve on the way to yet another Distinguished year for the District.
The District 27 Marketing Power Team is positioning itself for success as it prepares to share the POWER and the MAGIC of Toastmasters far and wide this year by RECRUITING< new MEMBERS into clubs and new CLUBS into the program; by RETAINING existing members through enhanced MEMBER SATISFACTION; and by RESTORING any District clubs that are "member challenged."
We joined Toastmasters to improve our communication and leadership skills. We soon learned, however, that the way to improvement Is led by other Toastmasters. It is through their encouragement, mentorship, evaluations, and other support in a positive learning environment that we see progress, and that you, if you are new, will also learn and grow. Having more members in the organization is one sure way to keep clubs healthy. Robust membership will put clubs in a position to provide the strong support and positive climate needed for continual learning and growth of all members.
This year, to foster membership growth, in addition to the time-proven Toastmasters membership campaigns – Smedley, Talk Up Toastmasters and Beat the Clock – the Marketing Team will initiate several District 27-specific membership building campaigns, including the very popular “March Madness” campaign. We will promote extensive use of “Demonstration Meetings” and “Open House” events as ways to spread the good word about Toastmasters, attract new members and grow new clubs.
The Marketing Team will focus on program EXCELLENCE and member and club RECOGNITION. By strengthening member satisfaction and retention, by building a larger membership base and by increasing the number of clubs in the District, the Marketing Team plans to help all members of District 27 achieve their personal goals. As members achieve their personal goals, our District 27 Areas, Divisions, and the District itself will, in turn, achieve established goals and all become Distinguished in the process.
From our Marketing Team role in the District, this will demonstrate that "Members Matter," that "Marketing Matters," and that success indeed comes from providing "POSITIVE OPPORTUNITIES with EXCEPTIONAL RESULTS."
Paul E. White, DTM
Lt. Gov. Marketing