Prince Albert's beloved radio station, CHQX, is celebrating its 25th anniversary, and it's a testament to the power of local media. The station's journey began with a bang, quite literally, as it introduced a 'Live Turkey Drop' contest in 2008 that left the community in awe. This creative promotion, inspired by a classic TV episode, showcased the station's ability to engage and entertain. But it's the station's commitment to the community that truly sets it apart.
In an era where streaming services dominate, CHQX stands out for its local connection. Program director Cristy Beggs emphasizes the station's role in bringing 'real weather, real community, real life' to its listeners. This sense of familiarity and belonging is what keeps people tuning in. Garth Kalin, a longtime broadcaster, highlights the station's ability to focus on what matters in the community, trimming down the flood of information and providing a sense of community.
The station's music has evolved over the years, shifting from rock to classic hits from the 1980s and 1990s, catering to listener demands. This adaptability is a key strength, ensuring the station remains relevant and engaging. General Manager Karl Johnston believes that radio's role remains unchanged, emphasizing local personalities, news, and events as the core of its appeal.
CHQX's impact extends beyond music and promotions. It has become a platform for supporting local causes, raising awareness and funds for various organizations, including the Victoria Hospital Foundation and the Jim Pattison Children's Hospital Foundation. This commitment to the community is a cornerstone of the station's identity.
As the station celebrates its 25th anniversary, it's a reminder of the power of local media. In a world dominated by streaming services, CHQX stands out for its ability to connect, entertain, and support the community. The station's longevity is a testament to its dedication and the trust it has built with its listeners. So, mark your calendars for the anniversary celebration on June 15th at the Canadian Brewhouse, and join in the festivities to honor this iconic radio station.
